Archives September 2020

Which Form of Web Marketing Is Best Suited to Your Business?

Reserving part of their budget for carrying out online activities. Our team specialized in various digital fields is able to offer a complete and tailor-made package of web marketing services. We are also specialized in tourism web marketing. If you are a Hotel or an accommodation facility you can learn more about the topic in our new article on Digital Marketing Strategies for Hotels

SEO (Search Engine Optimization)
SEO includes all those activities that allow the contents of a website to be visible among the organic (non-paid) search engine results for certain keywords and to be found by users interested in that type of content.

Our web marketing agency is able to provide SEO CONSULTANCY at the right price and based on your type of business, competitors and target market and our dedicated SEO Specialist,

If you want to deepen and better understand all aspects of SEO, you can read our article what is SEO .

SEM (Search Engine Marketing)
Search Engine Marketing allows you to gain traffic and visibility on search engines through the purchase of paid advertising on platforms such as
Google Adwords. Other names that identify paid channels are online advertising and pay-per-click (PPC) marketing.

Google Adwords
Google Adwords is Google’s advertising platform and represents about 85% of the total traffic of all search engines. We report that from 24 July 2018 it presented itself with new features and with a new brand: Google Ads .
The Righetti Agency’s Google AdWords Consultancy began in 2010 and is the result of experience in the field, training and constant updating. We are able to achieve concrete and measurable results, through a careful working methodology that aims to increase profits and affirm the customer’s brand identity in the web environment.

Especially in an e-commerce advertising context, it could be an immediate and effective strategy.

To learn more about the strategy on how to open an e-commerce starting from scratch, here is a complete guide

DEM (Direct Email Marketing)
Email marketing is a strategic communication process based on the use of electronic mail and on a privileged channel to interact effectively and quickly with your customers and acquire new ones. Through tailored DEM campaigns, commercial and promotional information is conveyed to an audience of profiled and targeted users.

WHAT IS WEB MARKETING? Meaning, Tools and Strategies

Definition: Web Marketing is marketing applied to the world of the Web with the aim of attracting visitors interested in their products or services visible on the net. It includes social media, search engines, blogging, video and email.

Web marketing activities usually start from the creation of a web project , they result in the creation of a website and continue with its promotion through different channels.

In a creative way, we could define Web Marketing as your growth on the WEB, the tool to generate visits and therefore income online, thanks to the achievement of new potential customers and the increase in visibility.

More than 50% of the world population has access to the Internet and almost 75% is reached in Italy. Out of a population of 7.593 billion people, more than 4 billion connect to the Internet . This data translates for marketers into the extraordinary possibility of being able to reach an immense pool of potential customers.

However, for web marketing operations to be successful, companies must know how to choose the right mix of strategies and rely on real professionals in the sector . Web users are increasingly informed and have an infinite choice of products to choose from, so only a brand that inspires trust, personalized communications and tailored offers can make a difference. Furthermore, consumers have begun to express the need to be heard and to express their opinion.

Everyone understood that to sell you need to communicate and to communicate effectively you need to establish a conversation with your target audience , a continuous dialogue between the company and the user, based on a feed-back process that will allow you to know the orientation and the real needs of customers.

With the tools of web marketing , companies have the opportunity to get naked, to talk about themselves and to dialogue with their customers , building a real and more solid loyalty to the brand . In short, we must not only convince but also involve, creating the basis for a solid and lasting bond between consumer and Brand. And if you are able to transform your Brand into Lovemark , then you access the highest level, that of true Love.